提出了品牌感知价值吸引力对品牌偏好的影响模型。
The model of brand preference and corporate brand values is proposed.
也可以探查企业品牌感知价值对品牌其他属性的影响。
Also the impact of corporate brand value on other brand attributes can be examined.
再者，本研究探索了消费者人口统计变量与绿色品牌感知风险间的关系。
Thirdly, the author explores the relationship between consumer perceived risk and the consumers' personal characteristics.
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