...c Prod—ucts Group)和卫报传媒团体(Guardian Media Group)董事杰瑞米·布尔莫(Jeremy Bullmore)关于品牌感知(Brand Per-ception)如是说：“品牌抽象(Brand Image)是个人的客观产物。没有两个人对同一品牌有完整相反的见地。
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其中的一个原因是，对于不是很有名的品牌而言，相较于对产品的整体感觉，对该品牌的负面感知很快就会从消费者的脑中褪去。
One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers' minds than their general awareness of the product.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
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