提出了品牌感知价值吸引力对品牌偏好的影响模型。
The model of brand preference and corporate brand values is proposed.
也可以探查企业品牌感知价值对品牌其他属性的影响。
Also the impact of corporate brand value on other brand attributes can be examined.
再者，本研究探索了消费者人口统计变量与绿色品牌感知风险间的关系。
Thirdly, the author explores the relationship between consumer perceived risk and the consumers' personal characteristics.
因此，本论文旨在通过以民族品牌为标准，探索中英消费者对自有品牌的品牌感知度的差异性。
Therefore, this thesis aims to explore the difference of consumer perceptions on PLB's between China and the UK with national brands as a standard.
创意图文设计是意念的产生，是向着客户对品牌感知的方向，对目标客户如何感知品牌的理解和期望。
Creative graphic design means the generation of ideas and directions from customer perception of their brand, and their understanding and desire on how their target customers perceive the brand.
网站传达出品牌的感知预示。
其中的一个原因是，对于不是很有名的品牌而言，相较于对产品的整体感觉，对该品牌的负面感知很快就会从消费者的脑中褪去。
One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers' minds than their general awareness of the product.
同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；
Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.
奢侈品；奢侈品牌；消费动机；感知动机；儒家文化。
Luxury; Luxury Brand; Perception Motivation; Conspicuous Consumption; Confucian Culture.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
雇主品牌是员工对工作地方有关组织的感知。
Employer branding is the perception of employees' about an organization as a place to work.
视觉营销就如一把市场战争的双刃剑，使得品牌在奠定了受众感知基础的同时，又能够把握住受众的实质性消费行为。
The visual marketing is like double-edged sword in a market war, caused the brand while to establish numerous sensation foundation, also could grasp audience's substantive consumer behavior.
通过高水平高品位的橱窗展示，实现商品的视觉战略表现，以及让消费者能最大限度的通过橱窗中的展示来感知这个品牌，让品牌形象深入人心。
Through high-level and high-grade window display and visual merchandise strategy, the performance of brand perception as well as the brand image among the consumers can be maximized.
本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
通过对278个有效样本的分析，重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
最后本文探讨了如何通过顾客与产品服务品牌各种可能接触点让已有的、潜在的顾客感知这些产品服务，即产品服务品牌的推广。
Finally, the author discusses how to keep the present, potential customer perceive the service of goods, namely the popularization of the brand of service of goods.
通过管理营销组合来放大差异化的价值。品牌价值感知度是品牌在各自类目中相对力量的经济衡量指标。
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
利用统计技术对顾客感知质量和感知价格进行市场定位可以解决品牌市场定位中存在的一些问题。
Analyzing customer perceptive quality and price by statistical techniques could solve some issues in brands positioning research.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
相对于价格促销频率，价格促销幅度对消费者感知的“品牌提供的折扣量”的影响更大，更能影响价格促销对消费者的吸引力。
The margin of price promotions has an even greater influence on consumer perception of discount volume. Deep price promotions seem more attractive to consumers.
在萧条时期，品牌价值毕竟作为感知的价值，随着储蓄变得更重要而失去了很多价值。
In recessions, brands, which are after all only perceived values, lose their perceived value as savings become as stronger value.
另外，本研究也发现，对自有品牌进行品牌促销也能够促进其品牌资产的提升，这种提升是通过提高品牌联想和感知质量来实现的。
In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
另外，本研究也发现，对自有品牌进行品牌促销也能够促进其品牌资产的提升，这种提升是通过提高品牌联想和感知质量来实现的。
In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
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