另外，本研究也发现，对自有品牌进行品牌促销也能够促进其品牌资产的提升，这种提升是通过提高品牌联想和感知质量来实现的。
In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
利用统计技术对顾客感知质量和感知价格进行市场定位可以解决品牌市场定位中存在的一些问题。
Analyzing customer perceptive quality and price by statistical techniques could solve some issues in brands positioning research.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
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