《体育赞助》是复旦大学出版社于2012年出版的一本图书,作者是沈佳。
这其中体育赞助(Sports Sponsorship)和特许经营(Franchise)是近来国外体育无形资产开发的研究热点,同时也是体育业界同仁和社会各方面的关注焦点.
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体育学刊 关键词:学校体育;体育赞助;体育赛事 [gap=807]Key words: school sport; sport sponsor; sport competition
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体育学刊 关键词:体育赞助; 市场; 中国 [gap=849]Key words: sports donation; market; China
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体育赞助营销 Sports sponsorship and sales ; Sports Sponsorship Marketing
体育赞助企业 enterprises sponsoring sports games
企业赞助体育的钱 boot t money
体育赞助冠名合同 sports sponsorship naming contract
娱乐、体育及赞助 Entertainment, Sports and Sponsorship
通过体育赛事赞助推广商品和服务 promotion of goods and services through sponsorship of sporting events
According to research found that sports sponsorship is conducive to the establishment of a strong brand.
根据相关研究发现,体育赞助有利于强势品牌的建立。
参考来源 - 体育赛事赞助对塑造企业品牌的影响关系研究Modern PE sponsorship was beginning in the middle period of 19th in USA .
现代意义上的体育赞助始于19 世纪中叶的美国。
参考来源 - 我国体育赞助现状分析及对策研究So,Sport sponsorship market of our country oversupply. It belongs to a buyer's market,which sponsors are the main aspects of the conflict.
体育赞助市场普遍供大于求,属于一个买方市场,因而赞助方是矛盾的主要方面。
参考来源 - 中国男子篮球职业联赛赞助影响因素分析及对策研究At the present, enterprises have more and more reality about the theory of sports sponsorship marketing and brand recognition.
目前,企业对体育赞助营销和品牌认知理论的现实需求也越来越大。 然而,国内关于体育赞助营销对品牌认知的影响的实证研究比较缺乏。
参考来源 - 体育赞助营销对消费者品牌认知度的影响 (研究生论文)·2,447,543篇论文数据,部分数据来源于NoteExpress
体育赞助在公司内部也有着重大影响。
Sponsorship is also important inside as well as outside the sponsoring company.
体育赞助方面的专家质疑利物浦的交易预示着足球界赞助费用将会全面提升。
Sports sponsorship experts doubted that the Liverpool deal pointed the way to an uplift in deals across football.
因此,通过对企业开展体育赞助的过程进行调研,无疑具有重大的理论意义和实践价值。
There is no doubt that the research on the process of the enterprise sponsoring the sports has momentous theoretical significance and true colour.
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