体育赞助在公司内部也有着重大影响。
Sponsorship is also important inside as well as outside the sponsoring company.
同时，越来越多的中国公司尝试体育赞助。
Meanwhile, Chinese companies are also increasingly experimenting with sports sponsorship.
体育营销理论包括体育赞助与体育公共关系。
Sports Markeing theories includes Sports Sponsorship and Sports Public Realtions.
但是我国体育赞助市场还处于初级阶段，还存在诸多问题有待解决。
But China's sports sponsorship market is still in its initial stage, and there are still many issues to be resolved.
体育赞助方面的专家质疑利物浦的交易预示着足球界赞助费用将会全面提升。
Sports sponsorship experts doubted that the Liverpool deal pointed the way to an uplift in deals across football.
在当今各种各样的赞助面前，体育赞助对体育和民营赞助企业来说是一种双赢的活动。
Of all sponsoring, the sports sponsoring is win-win to both sports and the civilian-run enterprise sponsors.
因此，通过对企业开展体育赞助的过程进行调研，无疑具有重大的理论意义和实践价值。
There is no doubt that the research on the process of the enterprise sponsoring the sports has momentous theoretical significance and true colour.
提出了一种较为完善适合我国老年体育市场的体育赞助模式，并给出了体育赞助的实施方法。
It also puts forward an accelerated sports sponsorship pattern that matches Chinese old people's sports market, and gives the operating methods of sports sponsorships.
体育赞助经费一般由直接赞助经费、体育赞助实施经费、中介机构劳务费和预后费用四种费用构成。
The money of the sports sponsorship are including sponsor directly, actualization money, the reward origin from intermediary organs, budgeting money.
体育赞助已经越来越成为企业的一种重要的营销手段，但人们对体育赞助营销的认识通常只局限于赞助方。
More and more enterprises are using sports sponsorship as a new marketing instrument, but people's understanding of sports sponsorship is just limited in the sponsor side.
随着体育社会化、产业化变革的步步深入，体育赞助我国高校运行有着坚实的现实基础和运行空间既市场空间。
Along with as the deepen of sports socialization and sports industrialization reform, there are solid basis and market space for developing the sports sponsor in colleges and universities in China.
后者主要包括体育器材业、体育服装业、体育赞助业、体育广告业、体育保险业、体育旅游业与体育传媒业等；
Sports related industry includes Sports advertising industry, Sports apparatus industry, Sports insurance industry, Sports tourist industry, Sports supporting and Sports broadcasting industry, etc.
论述了体育赞助效果评估的方法，包括曝光度的评估、达率的评估、忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate number of the audience recollection image and sales.
中国的媒体将接触到体育权利的商业投标、专业化管理以及综合体育赞助等现代商业模式，这也是一个巨大的改变力量。
Exposing Chinese media to modern business practices like commercial tendering for sports rights and professionally managed, integrated sports sponsorship is a powerful force for change.
论述了体育赞助效果评估的方法，包括曝光度的评估、到达率的评估、回忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate, number of the audience, recollection, image and sales.
体育赞助是指以体育为题材，以支持和回报为内容，以利益交换为形式，以达成各自组织目标为目的的一种特殊的商业行为。
Sports Sponsorships is a commercial conduct which gets support and benefit-back as the contents, it takes benefit exchange as the form which aims at reach the respective goals.
一个体育赞助商的组织者UdoSchneider，依其陈述，为维持赞助费向制造商英飞凌行贿，现在也是闹得沸沸扬扬。
And a case rumbles on against Udo Schneider, an organiser of sports sponsorship, for allegedly bribing managers at Infineon, a chipmaker, to keep the sponsorship money flowing.
在赞助体育赛事方面，重要的不仅仅是媒体报道。
In sponsoring sports events, it is not just the media coverage that matters.
在本月《大西洋月刊》的封面文章《反对高中体育的理由》中，阿曼达·里普利认为学校赞助的体育项目应该被严格削减。
In this month's Atlantic cover article, The Case Against High-School Sports, Amanda Ripley argues that school-sponsored sports programs should be seriously cut.
体育运动因受商业赞助而降低了声誉。
如果经验证据能说明什么的话，那就是学校赞助的体育项目提供了与投入相称的资产回报。
If the empirical evidence points to anything, it points towards school-sponsored sports providing assets that are well worth the costs.
在周三世界无烟日，世界卫生组织发起了一场名为“吸烟害命，不要被骗”的活动，谴责烟草公司在电影、音乐和体育中作赞助和广告。
In a campaign entitled "tobacco Kills - Don't Be Duped" for World No tobacco day on Wednesday, the organisation criticised the sponsorship, and advertising of tobacco in films, music and sports.
如果你管理一个体育用品商店，可以考虑赞助少棒队。
If you manage a sporting goods store, consider sponsoring a little league baseball team.
烟草公司赞助体育和娱乐活动，分发品牌物品，并组织许多深受欢迎的促销活动，试图争取和留住烟草产品消费群。
Tobacco companies sponsor sports and entertainment events, hand out branded items and organize numerous popular promotional activities in an attempt to win and keep their customers.
1996年亚特兰大奥运会上，耐克公司在交通枢纽分发帽子，观众们戴着帽子进了体育场——这让赞助商锐步公司措手不及。
At the 1996 Olympics in Atlanta, Nike handed out caps at transport hubs that spectators wore into the stadium-to the consternation of Reebok, a sponsor.
但最近几年安踏已成为中国篮球协会、中国排球协会和中国乒乓球协会等举办的体育赛事的主要赞助商。
But in recent years, Anta has become the main sponsor for activities such as the Chinese Basketball Association, the China Volleyball league and China's table-tennis league.
将它换成了通过一个由国家彩票赞助的名叫人们活动的地方(PlacesPeople Play)的项目鼓励更多的人参与体育。
It spoke instead of encouraging more people to take up sports through Places people Play, a program sponsored by the National Lottery.
将它换成了通过一个由国家彩票赞助的名叫人们活动的地方(PlacesPeople Play)的项目鼓励更多的人参与体育。
It spoke instead of encouraging more people to take up sports through Places people Play, a program sponsored by the National Lottery.
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