体育学刊 关键词：体育赞助企业； 体育产业； 权益侵犯； 中国 [gap=978]Key words:enterprises sponsoring sports games; sports industry ; right infringed; China
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因此，通过对企业开展体育赞助的过程进行调研，无疑具有重大的理论意义和实践价值。
There is no doubt that the research on the process of the enterprise sponsoring the sports has momentous theoretical significance and true colour.
体育商业盟友会热衷于提供体育设施，而且企业赞助商想要支持优胜者。
Sporting federations will be keener to provide facilities, and corporate sponsors want to back winners.
当前，职业体育赛事的赞助行为已经成为各企业推广品牌的重要营销手段。
At present, the occupation sport games sponsor the behavior to have become the important marketing means that each business enterprise expand brand.
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