体育赞助已经越来越成为企业的一种重要的营销手段，但人们对体育赞助营销的认识通常只局限于赞助方。
More and more enterprises are using sports sponsorship as a new marketing instrument, but people's understanding of sports sponsorship is just limited in the sponsor side.
埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。
Ambush marketing-piggy-backing on a big sporting event by non-sponsors-has grown steadily since the practice burst out of bounds a decade ago.
体育营销分析师皮尔.胡斯托说，这次奥运会将给这些赞助商提供从未有过的接触到中国3亿到4亿城市消费者的机会。
Sports marketing analyst Pierre Justo says the Olympics will give sponsors unprecedented access to China's 300 to 400 million urban consumers.
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