【brand-equity】什么意思_英语brand-equity的翻译_音标_读音_用法_例句_在线翻译

brand equity
美 [brænd ˈekwəti]

商标资产

... brand-equity 商标资产 brand equity 品牌价值 Brand Equity Engine 品牌资产引擎 ; 引擎模型 ; 擎模型 ; 品牌资产引擎 ...

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短语

Brand Equity Engine 品牌资产引擎 ; 引擎模型 ; 擎模型

customer-based brand equity 基于顾客的品牌资产 ; 品牌资产 ; 资产价值概念 ; 模型

Managing Brand Equity 管理品牌资产 ; 管理品牌权益

Brand Equity Ten 十要素模型 ; 品牌资产十要素 ; 要素

brand equity interests 品牌股本权益 ; 品牌定位 ; 品牌资产的利益 ; 中国的品牌

Brand Equity 品牌资产 ; 品牌价值

retailer brand equity 零售商品牌资产

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经济学

·2,447,543篇论文数据，部分数据来源于NoteExpress

abstract: Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.Aaker, David A.

以上来源于: WordNet

He said companies use the term 'brand equity' to describe the measurable value of their brands.

他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。

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Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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Good brand valuation models are able to attribute the key drivers of brand equity.

良好的品牌估价模型可成为品牌价值的核心驱动器。

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更多双语例句

All of that paid-for brand equity went up in smoke through one major accident.

FORBES: A Tale Of Two CEOs, BP vs. Massey: Part I, BP
Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.

FORBES: Mobile Marketing: Reaching The Untethered Consumer
While each of these examples is rare and probably stem from one employee's idea of a joke, companies know it could take only an occasional mistake to see years of built-up brand equity hit a bear market.

FORBES: Building A Better Brand

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