Emphasis is placed on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity.

强调创造及捕捉价值、确认消费者需求以及瞭解购买流程、形成目标市场区隔、将产品定位以及管理品牌资产。

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The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.

我国烟草品牌“多而不强”的一个重要原因是我国烟草企业在品牌经营与管理中存在诸多问题与不足、卷烟品牌资产价值低下。

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