At the end of the day we are in this business to sell products, build brand health and foster long-term brand equity.
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All of that paid-for brand equity went up in smoke through one major accident.
Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.
While each of these examples is rare and probably stem from one employee's idea of a joke, companies know it could take only an occasional mistake to see years of built-up brand equity hit a bear market.
Crew places second behind L.L. Bean on the customer loyalty index for retailers, according to Brand Keys, a New York-based firm that measure brand equity.
In 2002 Mike tried another tactic to raise funds for acquisitions, launching Epic Brand Investments, a closed-end private equity fund listed in London.
This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.
His brand equity helped not only in securing long-term credit from machinery suppliers but also in hiring staff.
"The strength of Nasdaq's brand and its pre-eminent position in the US equity market will make our single-stock futures offering a compelling choice for both retail and institutional customers in the US, as well as in Europe and beyond, " said Liffe chairman Brian Williamson.
On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.
But he got zero in four areas -- return on equity, cost efficiency, brand management and compliance.
At the start of the year, New Delhi lawmakers said they would allow for multinationals and foreign investors in general, including private equity firms, to acquire multi-brand retail outlets.
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With the failure of Carramar, Soutter knew that he needed something else to offer Deutsch--how about 50% equity on the Yellow Tail brand in North America?
Benefit Corporations were created for companies like Honest Tea, whose brand equity is tied to the trust built with loyal consumer-fans that Honest Tea is a company that cares about their health and the health of the environment.
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Why, I wondered, would one of the most well-known, respected, and historic couture houses put its considerable and longstanding brand equity at risk?
Short of a major scandal, brand equity built over decades carries more weight than a brand that debuted during the dot-com boom.
These are the latest of several moves that the brand has made since it was purchased in 2007 by Pallinghurst Resources, a London-based private equity company, from Unilever, a consumers products company.
Build "social engagement" into your company's social-media strategy, as opposed to promotional tweets and Facebook posts, which can hurt your brand equity in the long run.
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