Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.

实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。

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On the basis of the brand equity management, this thesis aims to search for a method of promoting performance of national express service.

在总结了国内外对品牌资产理论研究的基础上，本文选择了从消费者的角度对速递品牌资产进行研究。

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Brand equity measurement system includes three steps: conducting brand audits, designing brand tracking studies, as well as establishing a brand equity management system.

品牌资产测评系统包括实施品牌审计，设计品牌跟踪调研，建立品牌资产测评系统三个步骤。

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But he got zero in four areas -- return on equity, cost efficiency, brand management and compliance.

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