That was when McGeorge Bundy of the Ford Foundation famously decreed that endowments should invest for total return.
That was when the Japanese currency was trading in the 80s to the dollar.
That was when Mariano Rivera took it upon himself to pull Nova back into line.
That was when the economy was booming and compensation levels were high, he adds.
That was when we most needed the press, and when its failure was the most costly.
That was when HTC, Sony and Motorola got the most attention from the country.
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That was probably where he met Helen Walsh, and that was when the real trouble started.
That was when the dog entered the room and ran off with the bag.
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That was when Scott finally went to the sidelines to get properly evaluated by trainers.
"That was when I was young and naive in college, " she tells me with an embarrassed smile.
Then they came out a second time in normal lighting and that was when the magic happened.
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And as we got into September, that was when the credit crisis really set in, October, November.
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That was when LeRoy's flamboyant restaurateur-father, Warner LeRoy, died and left the business to his inexperienced youngest child.
That was when I bought my house, when there was a pullback in the price of real estate.
We showed our Moldovan visas, and that was when we were told that we were not in Moldova.
That was really awesome and that was when it all came rushing back.
That was when former Prime Minister Ehud Olmert was still in power and before the Obama administration took office.
There was no rest on Sunday: that was when special tests were held.
That was when, suddenly, the Bush administration discovered that Putin was not a hard-nosed reformer but a rapacious and dastardly autocrat.
That was when TV debates were brand-new, and the telegenic difference between JFK and Nixon made an impact, particularly among women.
That was when he sold a minority of shares in his company, Suzlon Energy, which makes wind turbines, on the stockmarket.
But it was fined by the Securities and Exchange Commission in 2004, and that was when you were still in charge.
Share count doubled because that was when the venture capitalists and a lot of insiders could first sell, after the IPO.
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Then again, that was when it was under Midland Bank control and more or less, left to its own highly profitable devices.
That was when, Mr Pandey says, "vile threats" on his telephone began - and then came the suspected attempts on his life.
That was when credit, debit and ATM cards immediately came to mind.
My wife strongly suggested I do so, and that was when I was still trying to do pretty much anything she strongly suggested.
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