Easy enough to do with your marketing materials, your web site and even your blogs, but if all else looks great and you show up for an appointment looking as if you put little thought into your appearance, all your marketing efforts might appear to be a bait-and-switch to a would-be lucrative prospect.
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Now Josh, the I'm-going-to-be-a-reporter-someday crew member, and Michael, the I-really-want-to-be-a-rock-star prompter operator, were around me, wearing the same expression you'd have after witnessing a car wreck.
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What the times require, though, must be a key element of a defining - and differentiating - platform for a would-be governing party.
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Under shared ownership a would-be homeowner part-buys a share of a property, the majority of which is owned by a housing association.
The mix of CPU and GPU processing can capture HDR panorama shots without requiring a single-direction sweep, letting a would-be Ansel Adams 'paint' the panorama out of order.
Importantly, these intercepts took place during the boost-phase - a capability that means the missile and its deadly payload could be destroyed over the territory of a would-be attacker.
The fact is that business is different from friendship so you actually need to be even tougher in your evaluation of a would-be-partner who is a friend.
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One is a migration from contracts calling for arbitration by three-person panels to that by a single arbitrator - which can be a cost-saving move because it entails paying only one arbitrator.
Now the 6-foot-1 Franklin isn't a could-be from Colorado with the size 13 feet, a future star on the rise.
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In the new cabinet, it is believed Mr Lapid - a former TV presenter - will be finance minister and Mr Bennett, a high-tech millionaire, will be economic and trade minister.
And as I understand it, the reason Kathleen made this decision was she could not be confident that a 10-year-old or an 11-year-old go into a drugstore, should be able -- alongside bubble gum or batteries -- be able to buy a medication that potentially, if not used properly, could end up having an adverse effect.
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Obama has banned the transfer of Guantanamo detainees to Yemen since January 2010 because of security concerns after a would-be bomber attempted to blow up a U.S.-bound flight on instructions from al-Qaida operatives in Yemen.
Meanwhile, what similar liquid-scanning technology has the TSA adopted in the six years since a would-be terrorist tried to blow up a plane with liquid explosives?
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An undercover Suffolk trading standards officer posed as a would-be escort to expose a scam, a court has heard.
BBC: Suffolk scam trial: Undercover officer 'posed as escort'
How helpful is it for a would-be president to be a war veteran?
Police are hunting a would-be robber who targeted a man who had deposited money in a bank's night safe.
UNRWA, founded in 1949, has been stretched because of the chaos in the Gaza Strip and the West Bank, the two Israeli-controlled bits of a would-be Palestinian state.
He plans to give the bulk of tickets to the live show, which will be staged in a to-be-determined Beijing venue, to migrant workers who are stuck in Beijing during the holiday.
Even under the new law, it is unclear whether lenders who step in after a bankruptcy have priority over old claims, undermining any incentive for a would-be backer to give a firm a second chance.
"I am still a believer that a two-wheeler or maybe a three-wheeler can be a solution for the future, " he says.
It looked like a two shot swing, a would-be birdie that turned into a bogey.
If a would-be abductor attempts to grab a child off a bike, the child can "hug" the bicycle, making abduction difficult, if not impossible.
Since the thieves (who dressed as police) have not been identified, and since every crime story needs a villain, Stolen substitutes a hero with a would-be hero--the crime's investigator, Harold Smith , a respected insurance investigator of 78, disfigured by skin cancer, who has made recovering the Gardner pictures the mission of his retirement.
Unless you can be a unicorn - then always be a unicorn!
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On Monday afternoon, a Piper PA-28 registered to a Federal Aviation Administration employee and a Beechcraft BE-35 owned by a National Transportation Safety Board employee collided in flight above Fauquier County, Virginia, authorities said.
Evidently the mining had been particularly good, because he seemed a little irritated that a would-be rescuer showed up in only a couple of days.
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She's not trying to be - she's not trying to be a - she's trying to be who she is, which is this great singer, this sort of real, down-to-earth African-American women.
Three minutes later referee Paul Adams inadvertently obstructed a would-be tackler allowing Howley to dart from a scrum and spark a move which climaxed in a long pass by fly-half Paul Burke for left wing Craig Morgan to score.
And I believe that if the Palestinians and the Israelis begin talking about those two issues and get some resolution, they can start seeing on the horizon the possibility of a peace deal, they will then be in a position to have a -- what would be a very difficult conversation about refugees and about Jerusalem.
WHITEHOUSE: President Obama & Prime Minister Cameron Joint Press Availability | The White House
While Rangers have a low-key opener against a Falkirk side who they defeated in the Scottish Cup final and will be under a yet-to-be-announced new manager, Celtic start the season in intriguing fashion.
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