文章详细信息 关键词： 消费者价值;;品牌关系;;价值感知;;品牌情感;;品牌忠诚 [gap=539]Keywords: consumer value;brand relationship;perceived value;brand emotion;brand loyalty
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消费者价值指数 Consumer Price Index
消费者价值与利益 Customer Value and Benefits
消费者价值取向 Consumer Insights
消费者价值分布图解法 Graphics of Consumers Internal Value
消费者价值的产品 consumer value products
一种消费者贡献价值 Create Value
合作创造消费者的价值 Collaborative Shopper Value Creation
消费者资产价值 [经] value of consumer assets
消费者认同价值 Perceicved value to the consumer
因此，当前消费者价值的研究视角必须同品牌的研究紧密结合，消费者价值认知过程必须从品牌的角度来进行讨论和研究。
So we believe the combine study on the customer's value with the brands personality is the only way to reveal the cognitive process of the perceived costumer value.
面向消费者的网络直销公司看上去尤为脆弱，它们其中有19%的公司价值现在不比其资产负债表上的现金额多多少。
B2C companies look particularly vulnerable with 19 per cent of them now worth little more than the cash on their balance sheets.
瑞秋·博茨曼是这方面书籍的作者。她说，单是消费者中个人对个人的租赁市场就价值260亿美元。
Rachel Botsman, the author of a book on the subject, says the consumer peer-to-peer rental market alone is worth $26 billion.
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