...S.P) 品牌 短期内市场无相同档次的产品出短期内市场无相同档次的产品出现现 消费者价值取向消费者价值取向 (Consumer Insights)(Consumer Insights) 定位(Position)(Position) 定位 传播策略传播策略 (Proposition)(Proposition) 创意概念创意概念 (Creative...
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然而消费者却有不同的取向，他们认为金饰品的价值主要在于其设计和制作技巧。
Consumers, however, have indifferent attitudes, believing a piece of jewellery's value lies largely in its design and the skill in which it is made.
用这种商品作为文化载体，通过市场交换可以客观地反映出消费者在物质和精神上的价值取向和文化要素的需求。
With the commodity as a cultural carrier, market exchange can objectively reflect the value orientation and demand for cultural elements required by the consumers materially and mentally.
引导消费者的价值取向，因为你们的成功，我们为此骄傲。
Guide consumers' value orientation, we share pride with our customers' success.
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