面向消费者的网络直销公司看上去尤为脆弱，它们其中有19%的公司价值现在不比其资产负债表上的现金额多多少。

B2C companies look particularly vulnerable with 19 per cent of them now worth little more than the cash on their balance sheets.

《柯林斯英汉双解大词典》

品牌竞争力同品牌资产价值一样，是评价市场上消费者资源的重要指标。

Brand competitiveness, as brand value of the assets, is an important indicator of consumer resources in the market.

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成功的品牌源于它满足了消费者的各种体验，形成了附加价值和无形资产。

The success of Brand lies in its meeting with various tastes of consumers and achieving the additional value and invisible assets.

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