According to Kotler (2002) Marketing is the set of human activities directed at facilitating and consummating exchanges.

根据科特勒(2002)的记载，营销是人类活动的直接推动点并且完善了交流。

youdao

Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

菲利普·科斯勒曾任该学院营销学教授40多年，对此功不可没。

youdao

Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.

菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。

youdao

"Niman Ranch, " says Kotler, as her dining companion slices a pork chop at Woodward's Garden restaurant in San Francisco.

FORBES: Magazine Article

Philip Kotler gives the example of the brick industry, which is about as close to being a commodity business as is possible.

ECONOMIST: Idea

Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

ECONOMIST: Guru