"Niman Ranch, " says Kotler, as her dining companion slices a pork chop at Woodward's Garden restaurant in San Francisco.

FORBES: Magazine Article

Philip Kotler gives the example of the brick industry, which is about as close to being a commodity business as is possible.

ECONOMIST: Idea

Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

ECONOMIST: Guru

While many articles either bemoan or belittle marketing, it was refreshing to hear Dr. Philip Kotler talk about the good that marketers can create.

FORBES: Can CMOs Create A Better World Through Marketing?

Eventually Kotler came to see marketing as being about the exchange of values between two parties and, as such, a social activity, not just a business one.

ECONOMIST: Guru

Together with Theodore (Ted) Levitt, Kotler was responsible for lifting marketing out of the disrepute in which it had once been held, changing it from being the slicker part of sales to being a recognised strategic function in its own right.

ECONOMIST: Guru

While analysts are cutting forecasts for PCs and slashing those for ultrabooks, global mobile phone penetration continues to grow and is expected to reach 70% in 2013, up from 2% in 2000 and 28% in 2009 according to data published in Abundance by Steven Kotler and Peter Diamandis.

FORBES: Facing Mobile Woes, HP Needs Nokia