Philip Kotler, Marketing Management: Millennium Edition, 10e, 2000.

《行销管理︰千禧年版》，第十版，2000年。

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Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

菲利普·科斯勒曾任该学院营销学教授40多年，对此功不可没。

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Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.

菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。

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Philip Kotler gives the example of the brick industry, which is about as close to being a commodity business as is possible.

ECONOMIST: Idea

Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.

ECONOMIST: Guru

While many articles either bemoan or belittle marketing, it was refreshing to hear Dr. Philip Kotler talk about the good that marketers can create.

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