Philip Kotler, Marketing Management: Millennium Edition, 10e, 2000.
《行销管理︰千禧年版》，第十版，2000年。
According to Kotler (2002) Marketing is the set of human activities directed at facilitating and consummating exchanges.
根据科特勒(2002)的记载，营销是人类活动的直接推动点并且完善了交流。
Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.
菲利普·科斯勒曾任该学院营销学教授40多年，对此功不可没。
Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.
菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。
After it, Philip Kotler (see article) could follow with his more intellectually rigorous analysis of marketing and his framework for taking it further.
之后，菲利普·科特勒(seearticle)得以跟随他对市场营销更加理智严格的分析和把市场营销带的更远的结构框架。
Eventually Kotler came to see marketing as being about the exchange of values between two parties and, as such, a social activity, not just a business one.
最终，科特勒逐渐认识到，营销是一种双方的价值交换活动，因此，它不仅是一种商业行为，更是一种社会行为。
Moreover, such organisation generates profits by building long term relationship that have a basis on customer satisfaction and value (Kotler et. al, 2006).
而且，这种组织通过建立长期关系，通过客满意度和价值的基础上来获取利润。科特勒，2006。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。
Kotler disagreed with it, as have gurus from a later generation, arguing that regional and national differences remain as crucial as ever, and that companies ignore them at their peril.
科特勒就不同意，正如后代的专家们，他认为地区与国家的差异跟以前一样重要，而且那些企业忽略了这些差异的重要性，就得自担风险。
Philip Kotler argues that, the customers make purchasing decisions according to the customer delivered value. They'll buy those products which bears the high customer delivered valued.
菲利普·科特勒认为，消费者让渡价值是消费者购买决策的依据，消费者会购买那些他们认为能提供高让渡价值的产品。
World Marketing Masters Dr Philip Kotler · customer value to the decision of the factors summarized as follows: currency prices, a time-cost, energy cost and physical costs of four major areas.
世界市场营销大师菲利普·科特勒博士把总客户价值的决定因素概括为：货币价格、时间成本、精力成本和体力成本四大方面。
World Marketing Masters Dr Philip Kotler · customer value to the decision of the factors summarized as follows: currency prices, a time-cost, energy cost and physical costs of four major areas.
世界市场营销大师菲利普·科特勒博士把总客户价值的决定因素概括为：货币价格、时间成本、精力成本和体力成本四大方面。
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