2012年5月,一个春雨如酥的午后,中欧国际工商学院院长朱晓明教授、副院长约翰•奎尔奇(Quelch, John A.)教授、创投中心执行主任李善友共同敲响了一面战鼓,宣布中欧创业营由此起航。
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Professor Quelch is a world-class expert and an excellent presenter.
奎尔奇教授是世界级的专家和杰出的演说家。
People don't stop brushing their teeth just because there is a recession, notes John Quelch of Harvard Business School.
人们不会因为经济衰退就不刷牙，哈佛商学院的约翰-昆其说到。
Another core principle Quelch talked about are the three pillars of brand value, which are emotional (psychological), economic, and functional.
奎尔奇谈到的另一个核心原则就是品牌价值的三个支柱，即情感(心理)、经济、功能。
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