People don't stop brushing their teeth just because there is a recession, notes John Quelch of Harvard Business School.

人们不会因为经济衰退就不刷牙，哈佛商学院的约翰-昆其说到。

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John Quelch, the new dean of the China-Europe International Business School, has a tall order: getting CEIBS ranked next to Harvard and Wharton (right now it's in the top 20 worldwide).

约翰•奎尔奇，这位中欧国际工商学院的新任教务长接到了一个很离谱的任务：让中欧国际工商学院的世界排名接近哈佛和沃顿(目前其世界排名20强)。

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Dean John A. Quelch, a veteran of the Harvard Business School and London Business School, insists that despite economic turmoil in Europe, the CEIBS brand in China remains untarnished.

WSJ: Managing in Asia: China Eyed as Next Educational Frontier; John A. Quelch: China Europe International Business School

George Yip is leaving the top post at the Rotterdam School of Management in the Netherlands for the China Europe International Business School, or CEIBS, where John Quelch, a onetime head of London Business School, recently became dean.

WSJ: Western Business Schools Head to China

"I think domestically it's very difficult for them to make that type of commitment from a political point of view, " John Quelch, dean of the China Europe International Business School in Shanghai, told CNN.

CNN: Q&A: Will China come to the EU's rescue?