顾客关系管理的核心是顾客价值管理(Customer Value Management，CVM)，通过增加提供给顾客的价值，使顾客感到自己的所得超过了他们的期望，优于他们在别处可以得到的价值，从而...
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顾客价值管理是指对客户群对于公司终生的价值不断的动态优化。
Customer value Management is the ongoing dynamic optimization of the value of a portfolio of customers throughout their lifetime with your company.
高职院校要想赢得顾客，在竞争中取胜，必须实施顾客价值管理。
Higher vocational colleges must police the custom value if they want to win more customers and survive in fierce competition.
结果与结论：医药企业应重视顾客价值管理，以持续满足顾客的需求。
RESULTS & CONCLUSION:Pharmaceutical enterprises should pay great attention to CVM strategy to continuously fulfill customer demands.
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