顾客价值管理是指对客户群对于公司终生的价值不断的动态优化。
Customer value Management is the ongoing dynamic optimization of the value of a portfolio of customers throughout their lifetime with your company.
高职院校要想赢得顾客，在竞争中取胜，必须实施顾客价值管理。
Higher vocational colleges must police the custom value if they want to win more customers and survive in fierce competition.
结果与结论：医药企业应重视顾客价值管理，以持续满足顾客的需求。
RESULTS & CONCLUSION:Pharmaceutical enterprises should pay great attention to CVM strategy to continuously fulfill customer demands.
方法：应用顾客价值管理和顾客价值分析理论，结合医药企业的实际情况进行分析。
METHODS: Theory of customer value management and customer value analysis were applied in combination with the actual situation of pharmaceutical enterprises.
以客户为中心的现代投资价值链思维是文化资源产业开发的现代投资思维模式，其思想基础是具有现实性和可操作性的顾客价值管理理论。
The modern investing value chain concentrating on clients is the model of modern investing value conceptions, its theory basis is the realistic and operable client value management theory.
通过降低成本、业务外包和创造顾客价值，供应链管理能有效地提升企业的竞争优势。
Through reducing cost, outsourcing and creation customer value, supply chain management helps to efficiently promote the competitive advantages of enterprises.
精益建设是一种新型的对顾客实现价值最大化、浪费最小化的施工管理模式。
Lean construction is a new project management model that maximizes the value for the client and minimizes the waste.
客户关系管理最基本的问题是量化顾客终身价值。
The key point of customer relationship management is how to quantify customer lifetime value (CLV).
顾客终身价值与深度经济正成为企业管理新的思路和模式。
Customer lifetime value and economies of depth are offering a new management perspective and model for enterprises.
产品设计与管理包含创意产生与收集，由观念、计画、工业设计与制造、建立模型、分析顾客需求与产品经济价值分析。
Product design and management including idea creating and collection, product planning, designing, manufacturing, prototyping model, customer needs analysis and economic values analysis.
因此，有效的收入管理需要深入认识顾客的价值。
Therefore, effective revenue management requires an understanding of customer value.
最后，结合京津客运专线开展实证研究验证基于顾客价值的旅客满意管理模型；
Finally, the paper conducts empirical researches with Jing-jin Passenger Dedicated Line to test model of passenger satisfaction management based on customer value.
物流企业基于顾客价值，建立有效的物流服务质量管理体系十分必要。
It is necessary for logistics enterprises to establish an effective system of logistics service quality based on customer value.
以顾客价值理论补充并优化了企业协同营销战略，力图能够为企业管理理论最大限度发挥其效用提供启示。
Theoretical value added to customers and optimize the enterprise collaborative marketing strategy in a bid to enterprise management theory can maximize its effectiveness to provide inspiration.
本文首先对产品品牌管理与顾客价值理论作了简要概述，并以其为指导思想，贯穿论文研究的始终。
In this article, the theory of product brand management and customer value is described briefly firstly which is being regarded as the Guiding ideology penetrating throughout the research.
目前我国大型超市在顾客忠诚计划运作方面存在的关键问题是缺乏战略思考、缺乏价值和缺乏管理。
At present, the key problem in Chinas hyper markets lies in the lack of strategic thinking, lack of value and lack of management in terms of their customer loyalty programs.
本文所要研究的是基于顾客价值的客户关系管理。
This paper was a study on the Customer Relationship Management based on the Customer Value.
在案例分析中，作者介绍了工商管理教育的背景，管理教育产品的特点，公司产品对于顾客的价值等方面。
In the case analysis, the actor introduce the background of the business administration, and the characteristic of the management training, and the customer delivered value.
顾客终生价值（CLV）模型有助于企业管理者识别营销渠道中的关键顾客，从而更有效地利用有限资源。
The CLV model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited.
全面价值管理是企业产品价值、顾客价值和社会价值的综合。
The total value management is the comprehension of enterprise product value, customer value and social value.
你必须让决策高层、管理阶级及每位员工，全都了解企业要如何为顾客创造价值。
You need executives, managers and employees to all understand how your company goes about creating value for customers.
该模型方法对于零售企业加强顾客分析，提高顾客管理水平有很大的价值。
The modeling method is of great value to retailers in enhancing customer analysis and improving customer management.
但物业管理同时也存在着问题，其突出表现为物业管理不到位，缺乏为顾客创造价值的服务精神。
But at the same there also exist some problems in realty management, especially manifested by realty management out of place and lack of the service spirit of creating customer value.
目前从顾客行为角度强化顾客价值分析与管理，已成为现代企业赢得未来竞争的关键。
It is the key for modern companies to win the future competition to strengthen the analysis and management of customer value from the aspect of customer behaviors.
第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
向顾客学习，从客户那里得到更有价值的知识——隐性客户知识，成为企业客户关系管理的新趋势。
Learning from customer, acquiring more valuable knowledge - "Tacit customer knowledge" from customer has become the new tendency of CRM.
采用大客户管理方法的企业以顾客维系为导向，持续地与顾客进行沟通，为客户同时也为自己提供长期而稳定的价值。
On the one hand, the enterprise communicate with the KA constantly, and its thinking is keeping the relationship with the customer and using the relationship marketing .
采用大客户管理方法的企业以顾客维系为导向，持续地与顾客进行沟通，为客户同时也为自己提供长期而稳定的价值。
On the one hand, the enterprise communicate with the KA constantly, and its thinking is keeping the relationship with the customer and using the relationship marketing .
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