潜在顾客是可能成为现实顾客的个人或组织,是指已有购买意向却尚未成为任何同类产品或组织的顾客,以及虽然曾经是某组织的顾客但其在购买决策时,对品牌的认可较为随意的顾客;竞争者顾客是指本企业的竞争对象所拥有的顾客群体。
要懂你的观众——什么是潜在顾客和媒体感兴趣的?
Knowing your audience - what is it potential prospects and media are interested in?
这就是为什么几乎每家公司都竞争着影响潜在顾客的观点。
That's why nearly every company is battling to sway opinion among potential consumers.
这意味着要确保所有这些方面的意见都要展示在你潜在顾客的面前。
That means making sure that opinions on all these aspects of your business are displayed to potential customers.
What they mean by that is, if you're a builder and you have this place where you show off your model homes, how many people are coming by to look at your model homes today as potential buyers?
意思就是,如果你是建造商,你有地方展示样板房,预计今天会有多少潜在顾客,来看样板房
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