提出问题并搜集信息，设法了解潜在顾客的状况和所面临的挑战。

Ask questions and gather information. Get to understand the prospect's situation and challenges.

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例如，不了解由于顾客离去而带来的潜在销售损失等。

For example, did not understand the customers away and brought potential sales loss.

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营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客，让他们了解产品的存在并说服他们购买。

The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products.

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