然而，互联网已经基本上将成本降为零，消费者越来越倾向于根据消费和服务上的最佳性价比来做生意。

However, the Internet has essentially driven switching costs to zero, and consumers increasingly decide to do business with whichever firm is able to provide the best cost for the best service.

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广告告诉消费者产品和服务的存在及其好处，并试图说服他们进行消费。

Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them.

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这些组件可以完成一组消费者和服务提供者之间细小、有用、灵活的操作。

These components can do a range of small, useful, flexible operations between a consumer and a service provider.

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