广告作为一种特殊文本,其最终目的和功能是说服消费者采取行动购买宣传的产品或者服务。
As a special text type, the purpose of advertising is to persuade the audience to get action to buy the products or services advertised.
广告文体是一种具有极高商业价值的实用型文体,它的最终目的和主要功能就是要使消费者接受并购买它所宣传的商品或服务。
That is because advertisements are of a very practical type of writing with high commercial value, and the ultimate purpose of all advertisements is the same-to promote sales.
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