感知风险（PerceivedRisk）最初的概念是由哈佛大学的Bauer(1960)从心理学延伸出来的。他认为消费者任何的购买行为，都可能无法确知其预期的结果是否正确，而某些结果可能令消费者不愉快。所以，消费者购买决策中隐含着对结果的不确定性，而这种不确定性，也就是风险最初的概念。
也可叫感知风险（cognitive risk）。（4 ）搜寻态度（attitudes toward searching），也叫购物的卷入程度，是消费者 对产品信息的搜寻活动或者购物活动的价值或 者...
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感知风险和电子商务 Perceived Risk and E-Commerce
提出整体感知风险 over perceived risk ; Overall perceived risk ; OPR
体感知风险 overall perceived risk ; OPR
顾客感知风险 consumer perceived risk
总体感知风险 overall perceived risk
感知风险构成 dimension of perceived risk
网上感知风险构面 The Facets of Consumer Online Shopping Perceived Risk
感知风险与电子商务 Perceived Risk and E-Commerce
风险感知 risk perception
What relation between perceived benefit and perceived risk is?
另外，感知风险应该是基于具体产品而言的，购买不同的产品，消费者的感知风险表现也是各异的。
参考来源 - 消费者的感知风险及减少风险行为研究This study also finds that sellers’reputation, product price, and buyer’s risk attitude has a significant effect on buyer’s risk perception, which influences his OES adoption decision.
本研究也发现卖方声誉、待售商品价格以及买方风险态度等因素对买方的感知风险有重要的影响,而感知风险又影响买方是否采用第三方担保服务的决定。
参考来源 - C2C在线交易中第三方担保采用影响因素的实证研究Risk Perceive Theory is one of the important aspects of Consumer Behavior Theory.
感知风险理论是消费者行为理论的重要内容之一。
参考来源 - 电脑首购决策影响因素及信息搜寻研究·2,447,543篇论文数据，部分数据来源于NoteExpress
研究还可能包括概率取决于感知风险和减灾成本分析。
Studies may also include probabilistic analysis, depending on the perceived risk and cost of mitigation.
降级立刻增加了借贷成本，因为投资者要求额外费用以补偿更高的感知风险。
A downgrade immediately increases borrowing costs as investors demand a premium to compensate for the higher perceived risk.
本文提出了一个商业关系背景下感知风险、风险态度与信任的概念模型。
A conceptual framework was proposed regarding the relationship among risk, risk attitude and trust in buyer-seller relationship contexts.
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