9 总体感知风险(overall perceived risk,OPR)为上述各纬度风险之和。(Acceptable risk,AR)调节着消费者总体感知风险与减少风险行为...
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m， 他们认为整体感知风险（overallperceivedrisk，OPR）可以通过测量产 品种类风险（product—categoryrisk，PCR）与产品特定风险 （pr...
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短语
提出整体感知风险
over perceived risk
;
Overall perceived risk
;
OPR
总体感知风险
overall perceived risk
总体感知到的风险
Overall Perceived Risk