感知风险理论是消费者行为理论的重要内容之一。
Risk Perceive Theory is one of the important aspects of Consumer Behavior Theory.
研究还可能包括概率取决于感知风险和减灾成本分析。
Studies may also include probabilistic analysis, depending on the perceived risk and cost of mitigation.
降级立刻增加了借贷成本，因为投资者要求额外费用以补偿更高的感知风险。
A downgrade immediately increases borrowing costs as investors demand a premium to compensate for the higher perceived risk.
然而，由于预期的感知风险是紧密联系在一起的受访者担心有关。
However, as expected perceived risk was strongly associated with the respondents' worry.
最后提出产品信息呈现-感知风险-信息搜寻关系模型的修正模型。
At last, a revised model of information presentation-perceived risk-information search is presented.
在低感知风险下对享乐品的选择情形中，消费者偏好作出趋异选择；
For the hedonic products at lower perceived risk, consumers prefer to make divergent choices;
再者，本研究探索了消费者人口统计变量与绿色品牌感知风险间的关系。
Thirdly, the author explores the relationship between consumer perceived risk and the consumers' personal characteristics.
隐私关注显著影响用户感知风险与信任，并通过二者间接影响采纳行为。
Privacy concern significantly affects user risk perception and trust, and through them indirectly affected usage behavior.
本文提出了一个商业关系背景下感知风险、风险态度与信任的概念模型。
A conceptual framework was proposed regarding the relationship among risk, risk attitude and trust in buyer-seller relationship contexts.
感知风险是一种通过对决策后可能发生风险的认识来决定如何做出有效决策的行为。
The perception risk it's a behavior that according to the recognition of possible risk after decision to decide how to makes the effective decision-making.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
而计算机自我效能、感知风险、主观规范和法律支持四个影响因素在本研究中并没有得到验证。
The influence of four factors that computer self-efficacy, subjective norm, perceived risk, legal support on internet banking adoption were not confirmed in the paper.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
感知风险是制约消费者在线购物的主要原因，降低感知风险是促进消费者网上购物的有效途径。
Perceived risk has been considered as the main factor that inhibits consumers online purchase, and reducing perceived risk is an effective way to boost consumers online purchasing behavior.
消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
信息不充分性是感知风险的直接来源，若要研究不同产品的感知风险，就应把信息不充分性作为中介变量。
Information deficiency is the direct source of perceived risks. To research different products' perceived risks, we should regard information deficiency as intermediary variable.
文章考虑投资者自身预测力存在估计误差的感知风险（参数不确定性）对投资者最优资产组合选择问题的影响。
The paper analyses the parameter uncertaintys effect on the investors optimal portfolio choice, it suggests if the investor ignores the estimation risk, he may by lead to take p.
感知商品质量对感知风险、感知商品质量对购买意向的影响作用则未得到证实，这与国外的研究结论存在一定的差别。
The impact of perceived product quality on perceived risk and perceived product quality on purchase intention have not been confirmed, which is different from conclusions of study abroad.
本研究构建了消费者感知风险影响因素的一般模式，分别为消费者因素、产品因素、商家因素及与购买相关的其他因素。
This study presents a general mode of influences on the perceived risk, these factors are consumer, product, the vendor and other factors.
本文通过对国内外相关文献的回顾，积累了前人对信息搜寻努力、介入度、时间可用性、产品知识和感知风险等方面的许多研究成果。
This thesis collects many former research fruits of the information search effort, involvement, time availability, prior product knowledge and perceived risk through reviewing the related literatures.
接着在理论研究基础上把感知利得与感知风险一并纳入研究框架，从感知风险构面、感知风险影响因素及减少风险行为三个方面进行研究。
The influence factors of the perceived risk, the composing of the consumer perceived risk and the reducing risk behavior are analyzed after theory analyzing.
本研究也发现卖方声誉、待售商品价格以及买方风险态度等因素对买方的感知风险有重要的影响，而感知风险又影响买方是否采用第三方担保服务的决定。
This study also finds that sellers 'reputation, product price, and buyer's risk attitude has a significant effect on buyer's risk perception, which influences his OES adoption decision.
实证结果表明：朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响，而零售商声誉和规模、产品信息的影响作用不明显；
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
本研究基于技术接受模型理论，利用结构方程模型分析了信用卡相关知识、感知方便性、感知实用性、感知风险、金钱与信用态度、信用卡态度等对信用卡开卡意愿的影响。
The paper studies how credit card use is influenced by related credit card knowledge, perceived ease of use, perceived usefulness, perceived risk, money&credit attitude and attitude to credit card.
本研究基于技术接受模型理论，利用结构方程模型分析了信用卡相关知识、感知方便性、感知实用性、感知风险、金钱与信用态度、信用卡态度等对信用卡开卡意愿的影响。
The paper studies how credit card use is influenced by related credit card knowledge, perceived ease of use, perceived usefulness, perceived risk, money&credit attitude and attitude to credit card.
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