广告主并不是突然醒悟开始关注互联网，而是多年来他们一直在将越来越多比例的预算资金转投向网络。

Advertisers did not suddenly wake up to the Internet; they have been shifting growing portions of their budgets online for years.

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尽管拥有看似理想的广告产品，广告主还是不断收紧原本投放在高端网站的预算。

Despite such seemingly desirable AD products, advertisers are still cutting back their spending on high-end news sites.

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由于公营部门规模收缩，预算即将大幅削减，聪明的商家会抓住这个机会，扮成救世主。

As the public sector shrinks and budgets are cut a gap will open up. Smart businesses will grab the chance to play the role of white knight.

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