广告主并不是突然醒悟开始关注互联网，而是多年来他们一直在将越来越多比例的预算资金转投向网络。
Advertisers did not suddenly wake up to the Internet; they have been shifting growing portions of their budgets online for years.
尽管拥有看似理想的广告产品，广告主还是不断收紧原本投放在高端网站的预算。
Despite such seemingly desirable AD products, advertisers are still cutting back their spending on high-end news sites.
由于公营部门规模收缩，预算即将大幅削减，聪明的商家会抓住这个机会，扮成救世主。
As the public sector shrinks and budgets are cut a gap will open up. Smart businesses will grab the chance to play the role of white knight.
应该争取广告主的那部分预算？
即使广告主被你说得还有一店效果，他就会问我的预算能不能从别的地方给你拿出来？
Although advertisement advocate be said so that to still have one Dian effect by you, can he ask my budget can be taken to you from other place?
当广告主广告预算被大幅削减时，它首先会砍掉电视、报纸等占大头的传统媒体广告。
When advertisement advocate when AD budget is cut down considerably, it can chop TV, newspaper to wait above all take AD of macrocephalic tradition media.
假设广告主有三千万的预算，如无法衡量与规划单一的广告战役，那广告商就瞎打，瞎猜。
Suppose an advertiser has a RMB30 million budget. If he cannot measure and plan a singular advertising campaign, then he is playing a guessing game.
假设广告主有三千万的预算，如无法衡量与规划单一的广告战役，那广告商就瞎打，瞎猜。
Suppose an advertiser has a RMB30 million budget. If he cannot measure and plan a singular advertising campaign, then he is playing a guessing game.
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