But the field of neuroeconomics was born out of the realization that the physical workings of the brain place limitations on the way we make decisions.

但神经经济学领域的诞生源于这样一种认识，即大脑的物理运作方式限制了我们决策的方式。

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This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning behind economic and consumer behavior.

这一新的研究领域，被称为神经经济学，它试图揭示广泛的经济和消费行为的神经机能。

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Neuroeconomics seeks to replace the abstract, hyper-rational creatures that populate traditional economics with real--sometimes irrational--people.

FORBES: Magazine Article

Within a year, his findings and others had given birth to a new field called neuroeconomics.

FORBES: Magazine Article

Still, Mr Camerer is confident that neuroeconomics will deliver its first big breakthroughs within five years.

ECONOMIST: Neuroeconomics: Do economists need brains? | The