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Neuroeconomics seeks to replace the abstract, hyper-rational creatures that populate traditional economics with real--sometimes irrational--people.
FORBES: Magazine Article
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Within a year, his findings and others had given birth to a new field called neuroeconomics.
FORBES: Magazine Article
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Still, Mr Camerer is confident that neuroeconomics will deliver its first big breakthroughs within five years.
ECONOMIST: Neuroeconomics: Do economists need brains? | The
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As MRI technology gets better and experiments become more nuanced, neuroeconomics stands to gain even more steam.
FORBES: Magazine Article
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The success of neuroeconomics need not mean that behavioural economics will inevitably triumph over an economics based on rationality.
ECONOMIST: Neuroeconomics: Do economists need brains? | The
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Studies in the first decade of neuroeconomics relied heavily on active MRI scans.
ECONOMIST: Neuroeconomics: Do economists need brains? | The
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But the ratings agencies were being compensated by issuers of the mortgage-backed securities, and neuroeconomics says that created big problems.
FORBES: Psychology
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This experiment is one of a series of studies in the growing field of neuroeconomics, which investigates how people calculate risks and rewards.
FORBES: In Search of the Buy Button
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Paul Zak of Claremont Graduate University, a neuroeconomics researcher, investigated the neurophysiological effects of coupons on shoppers using an online grocery site.
FORBES: Coupons: Better Than Kissing
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The fiercest attack on neuroeconomics, and indeed behavioural economics, has come from two economists at Princeton University, Faruk Gul and Wolfgang Pesendorfer.
ECONOMIST: Neuroeconomics: Do economists need brains? | The
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In this respect, Mr Kahneman's Princeton colleagues and neuroscience-bashers may be making a mistake in bundling behavioural economics soft mind science and neuroeconomics hard biology together.
ECONOMIST: Neuroeconomics: Do economists need brains? | The
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His paper gave neuroeconomics its first real surprise finding.
FORBES: This Is Your Brain On Money