This paper analyzes on the multi-brand strategy of Swiss watch producer, Swatch Group, from aspects of the strategic motivation, strategic feasibility, and strategic contents, etc.
从战略动机、战略可行性和战略内容等方面，分析了瑞士手表制造商斯沃琪集团实行的多品牌战略。
In general, the brand strategy of family-appliance corporate mainly have two sorts: single-brand strategy and multi-brand strategy.
总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。
It is of great realistic significance for the research on how to implement multi-brand strategy for the shoe-making enterprises.
研究如何实施多品牌战略对制鞋企业具有重要的现实意义。
应用推荐