多品牌战略（Multi-Brand Strategy） 多品牌战略（Multi-Brand Strategy）是指企业根据各目标市场的丌同利益分别使用丌同品牌的品牌决策戓略。
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Multi Brand Strategy 多品牌战略
This paper analyzes the difficulties and obstacles, and finally made the big industrial model of multi-brand strategy.
本文分析了这些困难和障碍,最后提出了大产业多品牌战略模型。
参考来源 - 我国企业集群整体营销战略研究Among them, excellent transnational corporations like P&G , Unilever etc. , depending on their most efficient multi-brand strategy, have half of the domestic market share in hand with the development of their famous brands.
其中，宝洁、联合利华等日化企业更是凭借其卓越的多品牌策略，携旗下各品牌一直牢牢占据国内市场的半壁江山。
参考来源 - 跨国日化公司在华多品牌策略分析·2,447,543篇论文数据，部分数据来源于NoteExpress
Research on the Decision Mode of Multi-brand Strategy;
多品牌战略是企业品牌管理的战略选择之一。
It is of great realistic significance for the research on how to implement multi-brand strategy for the shoe-making enterprises.
研究如何实施多品牌战略对制鞋企业具有重要的现实意义。
In general, the brand strategy of family-appliance corporate mainly have two sorts: single-brand strategy and multi-brand strategy.
总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。
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