This paper analyzes on the multi-brand strategy of Swiss watch producer, Swatch Group, from aspects of the strategic motivation, strategic feasibility, and strategic contents, etc.
从战略动机、战略可行性和战略内容等方面，分析了瑞士手表制造商斯沃琪集团实行的多品牌战略。
In general, the brand strategy of family-appliance corporate mainly have two sorts: single-brand strategy and multi-brand strategy.
总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。
It is of great realistic significance for the research on how to implement multi-brand strategy for the shoe-making enterprises.
研究如何实施多品牌战略对制鞋企业具有重要的现实意义。
The establishment of the brand system has become one of the most important ways for some groups which manage with a multi-brand strategy to participate in modern competition on market.
品牌系统的建立正在成为一些多品牌经营的集团化企业参与现代市场竞争的重要方式之一。
In marketing strategy, it could adopt the overall implementation of special marketing, big clients marketing, marketing concepts, brand marketing, multi-channel marketing and other marketing programs.
在营销策略方面，推行专项整体营销、大客户营销、观念营销、品牌营销、多渠道营销等多种营销方案。
The purpose of this paper is to study KS Cosmetics Company's success of multi-brand strategy, it brings cosmetics enterprises example of multi-brand strategy.
本文的目的就是研究KS化妆品公司多品牌策略的成功之处，给有志于品牌营销的国内企业特别是化妆品企业提供品牌策略尤其是多品牌策略的借鉴。
Research on the Decision Mode of Multi-brand Strategy;
多品牌战略是企业品牌管理的战略选择之一。
Research on the Decision Mode of Multi-brand Strategy;
多品牌战略是企业品牌管理的战略选择之一。
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