"Cultural neuroscience," as this new field is called, is about discovering such differences.

这个被称作“文化神经科学”的全新领域就是要发现这种差异。

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Climbing is about discovering, about exploring the environment, and searching new ways of understanding your physical context.

攀岩关乎发现，关乎探索环境，关乎寻找了解物理环境的新方式。

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Don't be afraid to dislike something—discovering what you find difficult is a key part of learning more about yourself.

不要害怕不喜欢某件事——发现你觉得困难的事情是更多地了解自己的关键。

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Like trailing an animal, tracking is about discovering the thread between you and a thinking creature.

FORBES: A Litmus Test For 21st Century Leaders: What Am I Tracking?

Graph Search is about discovering people their work history, their education, their interests and their motivations and using that discovery to recruit better.

FORBES: Graph Search And Online Recruiting: How Facebook Is Transforming An Industry

More than just aggregation, content curation is about discovering, compiling and sharing digital content that is relevant either to their brand, their audience or both.

FORBES: Curation May Be Hot But Creation Is Still Cool