Like trailing an animal, tracking is about discovering the thread between you and a thinking creature.

FORBES: A Litmus Test For 21st Century Leaders: What Am I Tracking?

More than just aggregation, content curation is about discovering, compiling and sharing digital content that is relevant either to their brand, their audience or both.

FORBES: Curation May Be Hot But Creation Is Still Cool

And the LHC is still discovering properties about the top quark.

FORBES: If I Want To Look Well-Read And In The Flow, What Do I Need To Know About The Higgs Boson Discovery And Announcement?

The government is therefore interested in discovering more about the beasts, so as not to kill the shark that lays the golden egg (though one recent finding is that whale sharks, unlike many of their relatives, actually give birth to live young, rather than laying eggs).

ECONOMIST: Whale sharks

Diversity management is about business strategy, brand management, product development, creating leaders, recruiting talent, and discovering active thought-leaders whose voices can educate and inspire business growth and opportunity within industries.

FORBES: Diversity Management is Outdated and Demands a New Approach

The nice thing about that statement is that everyone feels strongly (one way or the other) about their carrier, especially when it comes to discovering which new smartphone models you can (and cannot) get from them.

FORBES: Don't Discount T-Mobile's Plan to Charge Full Price for iPhones