Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。

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For example, it may be the case that your team is reviewing a Value Stream Map to understand how long it takes to implement a new requirement that comes from an external customer source.

例如，可能您的团队会评审一个价值流图，以理解实施一个外部客户源的新需求需要多长的时间。

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Customer Relationship Management (CRM) is a business strategy to select and manage customers to optimize long-term value.

客户关系管理(CRM)是选择和管理最有价值客户关系的一种商业策略。

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"We're transforming our business, not for a quarter or a fiscal year, but to deliver differentiated customer value for the long term, " said Michael Dell, chairman and CEO.

ENGADGET: Dell reports Q2 earnings: rakes in $14.5 billion of revenue, nets $732 million in profit

You can be a collector of fans or investor in customer relationships that can have long-term impact and value to your brand.

FORBES: Why Every CMO Should Celebrate #CMAD

The lifetime value of a customer is how much the customer spends over the long term (say a couple years).

FORBES: Magazine Article