"We're transforming our business, not for a quarter or a fiscal year, but to deliver differentiated customervalue for the long term, " said Michael Dell, chairman and CEO.
During a time when PC manufacturers were driving down costs and cutting back services, Best Buy took a long view of the changes in the market and enhanced the value of customer service.
The greatest barrier is in building long lasting customer relationships, reaching new customers and markets, and defining and managing brand promise and value.