顾客总成本，指的是顾客为购买某一产品所耗费的时间、精力、体力以及所支付的货币资金等，它包括货币成本、时间成本、精神成本和体力成本。
顾客让渡价值是顾客总价值与顾客总成本之差。
Customers delivered value is defined as the difference between total customer value and total customer cost.
顾客让渡价值是指顾客总价值与顾客总成本之差。
Customer delivered value is the difference between total customer value and total customer cost.
销售者应该在努力增加顾客总价值的同时减少顾客总成本。
Sellers can try either to increase total customer value or to decrease total customer cost.
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