Many companies have given in to this temptation by reducing the quality of their products or stretching their brands unwisely, only to spend years attempting to repair the damage.
许多公司在这种诱惑面前做出了让步，它们降低产品质量，或是不明智地拓展品牌，结果要花费数年时间才能弥补造成的损失。
And we all are susceptible to this temptation.
我们很容易就陷入这个试探当中。
In today's world of images, attentive vigilance is required, since this temptation is great.
在今天这个重视形象的世界，需要时时警觉，因为这样的诱惑是相当大的。
This temptation to think of our lives as full of curses is even greater when all the media present us day after day with stories about human misery.
特别是当所有的媒体日复一日地将人类的苦难呈现在我们眼前时，认为自己处于诅咒之中的这种诱惑就更大了。
This temptation must be resisted;
这种诱惑必须被抵制；
This temptation must be resisted if we are to face our situation as human beings, i. e. , the whole situation.
若我们要直面人之为人的状况，即总体状况，这个诱惑就必须抵制。
This temptation must be resisted if we are to face our situation as human beings, i. e. , the whole situation.
若我们要直面人之为人的状况，即总体状况，这个诱惑就必须抵制。
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