Have you ever noticed how easy it is to come up with a reason to do nothing?
你有没有感觉在不想做什么的时候，很容易就会想出一个理由去逃避？
It's all too easy to come up with a reason not to do something if we're feeling a bit tired or lazy.
当我们感到有点疲倦和懒惰的时候，实在是太容易编出一个不去做某件事的理由了。
Tie your product, features and the actions you want people to take in with a reason, and people will be more compelled to take action.
不管你是卖产品、卖功能，还是你希望人们采取什么行为，总之，你要把它们和一个理由绑定在一块儿，这样人们就会更积极地采取行动。
Tie your product, features and the actions you want people to take in with a reason, and people will be more compelled to take action.
不管你是卖产品、卖功能，还是你希望人们采取什么行为，总之，你要把它们和一个理由绑定在一块儿，这样人们就会更积极地采取行动。
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