Graphical interfaces were done first at Xerox, not Apple.
图形界面最开始是施乐做的，并不是苹果。
If not Apple Store, none of the above.
如果没有苹果专卖店，以上各项则均不会存在。
那不是苹果。
Apples can be eaten in five minutes, but not apple for five minutes.
苹果可以在五分钟内吃掉，但五分钟却长不出苹果。
Apple TV withered not for lack of potential, but for lack of ambition.
苹果电视失败并不是因为缺乏潜力，而是缺乏野心。
Apple should not introduce widely-anticipated new products more often.
苹果不应该如此频繁地推出会被广泛接受的新产品。
But, in a sense, that is not what is really important to Apple.
但是有一点必须明确，这不是对苹果真正重要的东西。
Yet music companies do not expect Apple or any other technological behemoth to save them.
不过音乐公司并不期望苹果或其他任何的技术巨头们会拯救他们。
They're probably not trying to put Apple out of business...
他们可能并不会试图让苹果破产...
Profit was viewed as necessary, but not sufficient, to justify everything Apple did.
盈利被视为必要的，但还不够证明苹果所要做的是对的。
These are not typical Apple fans.
他们不是一般的苹果粉丝。
And I'm not sure Apple CARES about this short term. Maybe later on.
而且我不认为苹果会再回这个短期效应，也许以后会。
Apple could not be reached for comment.
苹果公司没有对此事发表评论。
I want you to be confident that Apple is not going to change.
我希望大家相信，苹果不会发生重大变化。
Still: Apple is not blocking your choices.
尽管如此，苹果没有阻拦你的选择。
That's certainly not favorable to Apple.
这当然对于苹果公司不利。
"The future is not without its challenges for Apple," he said.
“苹果的未来不是没有挑战，”他说。
Apple did not respond immediately to a request for comment.
苹果没有立即回复要求其对此置评的请求。
I highly recommend it, even if you're not an Apple user.
即便你不是果饭，我还是极力推介这本书。
As far as we are aware, Apple does not do that.
据我们所知，苹果公司还没有这么干。
I have an apple — not an apple... This is a tomato — not a tomato... It's a potato.
我有个苹果…不是苹果。，番茄…也不是番茄。，是个土豆。
It's not that Apple does everything right of course.
当然苹果也不是无往不利。
The iPhone 5 is not delayed -- its right on (Apple) time.
iphone5不会延期发售 ——现在正是苹果发售的好时机。
This is another cool concept, albeit not from Apple itself but using OLED flexible screens.
这是另一个非常漂亮的概念，albeit并不是源于苹果电脑本身，它只是应用了OLED的旋转屏幕。
Apple is not tracking the location of your iPhone.
苹果没有跟踪你的iPhone的位置。
Apple would not tell me how much money it makes from its App Store.
苹果可不会告诉我在App Store上他们赚到了多少。
You are the apple, not at the end.
不对，你是苹果，而不是连着它。
Apple is not alone in its pursuit of simplicity.
苹果并不是唯一一个追求简单的公司。
Apple is not alone in its pursuit of simplicity.
苹果并不是唯一一个追求简单的公司。
应用推荐