The point is that it was NOT APPLE making that noise around Apple devices and strategy.
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Do you not understand why us faithful spend our money with you and not Apple?
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According to the Electronic Frontier Foundation (EFF), not Apple, Verizon, or several other Internet giants.
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And at least one analyst this afternoon contends that HTC, and not Apple, was the real winner here.
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Assessing whether or not Apple has any new products is a wild guess.
Proview said they owned the rights to the name IPAD and not Apple.
How does this help explain why Wall Street loves Amazon and not Apple?
The question moving forward will be whether or not Apple can maintain its hit parade against the juggernaut of Samsung.
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And Google, not Apple, is the ultimate object of our digital affection.
If I am right then the next question is whether or not Apple gets a slice of the transaction pie, and if it does how much?
The company did not yet respond to emailed questions regarding whether or not Apple was indeed coming to the store at some point this year, or ever.
This means that whatever your image is of these giant corporations as great technical innovators, the closest analogy to IBM, SAP and Oracle is not Apple or Intel.
Amazon competes against companies like Overstock.com and Ebay, not Apple.
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While I could be wrong, if history holds, more likely than not Apple will not offer its own NFC mobile payment solution as part of the iPhone 5.
It is not Apple that really matters here.
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For Google (GOOG) maybe, but not Apple.
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Not Apple in their App Store, not Netflix in their movie recommendations, not Amazon at a level of simplicity that will work for people on couches in front of their TVs, and certainly not the cable companies.
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Apple is very restrictive, just like AOL. The opportunities to customize are limited, not much different from AOL It was not long ago that the general belief was that Apple users would not leave Apple.
Apple would not be Apple but for Microsoft, and the reverse is just as true.
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Odwalla sells 12 other products, from strawberry lemonade to a vegetable cocktail, that do not contain apple juice and are not affected by the recall.
The overwhelming support for Apple is not surprising given Apple created the category and set standards for it.
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We hit up a Sony Ericsson product rep at this week's Apple Expo in Paris (yeah, it's not just Apple people in attendance), who with a little prodding confirmed for us a couple of rumors about some of their upcoming 3G phones.
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To get into TV, Apple would need to make compromises, and making compromises is not what Apple does.
Its relevance is not whether you are an Apple fan or not but whether we see in Apple a different and durable way to scale an enterprise.
The technology press are almost hard wired to expect releases from Apple in March and September, and that regular cadence of tech has influenced not just Apple, but also the competition.
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Lastly, Apple did not discuss or hint about Apple televisions or watches, which, frankly, was not a surprise.
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There are other companies that this could be said of, but not of Apple.
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Until this changes it is not likely Apple will be strong in content offerings.
It's not an apple that's going to fall into his lap because the economy is weak.
That did not stop Apple from reducing the price, prompting critics to speculate about the cause.
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