But, in economic terms, there's no difference between losing the tickets and losing $400, so why do you behave differently?

但是，从经济学角度上看,丢了票和丢了400美元没有什么不同，但你为何会做出不同的反应呢？

耶鲁公开课 - 金融市场课程节选

Possibility number two is the facts change your behavior by giving you a reason to behave differently.

第二种可能是事实改变了你的行为,通过给了你一个改变行为的理由。

耶鲁公开课 - 死亡课程节选

You either need to implore them to behave differently, you need to coerce them to behave differently, or you need to educate them to behave differently.

你要么乞求他们改变自身行为,要么强迫他们改变自身行为,或者你需要教育他们来改变自身行为

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

On the one hand, it could be that certain facts, if you knew them, would cause you to behave differently without actually giving you any reason to behave differently.

一方面，可能有某些事实，如果你知道了它们，会导致你的行为不同,但并没有真正地给你改变行为的理由。

耶鲁公开课 - 死亡课程节选