Boys and girls may behave differently.
男孩儿和女孩儿的表现可能不同。
The value fit matters, says Cialdini, because innovation is, in part, a process of change, and under that pressure we, as a species, behave differently.
恰尔迪尼说,价值观的契合很重要,因为创新在某种程度上是一个改变的过程,在这种压力下,我们作为一个物种,会有不同的行为表现。
They behave differently when you're not around.
你不在时他们就是另一副面孔。
But, in economic terms, there's no difference between losing the tickets and losing $400, so why do you behave differently?
但是,从经济学角度上看,丢了票和丢了400美元没有什么不同,但你为何会做出不同的反应呢?
Possibility number two is the facts change your behavior by giving you a reason to behave differently.
第二种可能是事实改变了你的行为,通过给了你一个改变行为的理由。
You either need to implore them to behave differently, you need to coerce them to behave differently, or you need to educate them to behave differently.
你要么乞求他们改变自身行为,要么强迫他们改变自身行为,或者你需要教育他们来改变自身行为
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